A personal note: every time I tried to create a non-conventional Apple phone I read plenty of (right) criticism. It seems that Apple fans dislike a profound changing and prefer to be conservative, not only in the name of the "less is more" philosophy.
For example, let's talk about the three-camera leaked rendering came out during the last weeks: the phone sounds ugly to me.
I tried to imagine my iPhone XE based on a "normal" wishlist
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iPad Pro inspired design, with new rounded borders
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line-shaped FaceID
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WiFi6 and 5G
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AI 3 rear cameras and duo-tone flash packed in a rectangle-shaped box
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Notch reduced of 45%
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No stylus, no hidden cameras, no motorized slide back
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Just three colors
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Deep Blue
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Shiny Black
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Gold White
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